It’s the second Friday in January, “Quitters Friday,” as it’s now known. By this time, nearly half of all New Year’s resolutions have already been abandoned (Allen, 2024). For most, the cycle is familiar: setting grand intentions in a burst of optimism, only to watch them fizzle out weeks later. It’s frustrating, demoralizing, and all too common.
At Ardent Fitness, we are able to avoid this pattern by having a great initial entry program where we teach, assess, and provide accountability allowing us to see what happens when people approach their goals differently. The Ardent Way is built on the principle that your goals are bigger than the gym. Whether it’s playing with your kids without getting winded, managing stress more effectively, or gaining the confidence to tackle new challenges, our approach is designed to move the needle on your personal health spectrum:
Too often, resolutions are made out of tradition or social pressure. If your goal doesn’t connect to something deeper, your “why," it’s easy to lose steam when life gets busy (Dickson et al., 2021).
Life is unpredictable, and most people don’t prepare for obstacles like work deadlines, illnesses, or even a tough day. Without a plan, setbacks often feel like failure.
Broad goals like “get in shape” or “eat better” lack clarity, making it hard to measure progress or know when you’ve succeeded (Allen, 2024).
Going it alone might sound empowering, but research shows that accountability dramatically increases success rates (Dickson et al., 2021).
Resolutions often aim for quick results, like crash diets or extreme workout routines, but these approaches are rarely sustainable. When progress slows or becomes difficult to maintain, motivation wanes, and the resolution is abandoned.
Quick fixes can be tempting, but true success comes from creating habits that support long-term growth and well-being (Dickson et al., 2021). Without this foundation, short-term gains often lead to long-term setbacks.
At Ardent Fitness, we help people move beyond the cycle of failed resolutions with a personalized, science-based approach. Here’s how:
The first step in any transformation is understanding what truly drives you. Are you working out to keep up with your kids? To manage stress better? To feel confident in your body? At Ardent, we dig into your “why” during a goal-setting session, aligning your fitness journey with your deeper values.
Change doesn’t have to be overwhelming. If your goal is to lose weight, we might start by increasing your daily steps or swapping out one sugary drink a day. These small, measurable actions build momentum over time.
Life doesn’t pause for your goals. That’s why we teach members to build flexible routines. Missed a workout? We’ll help you pivot with a quick at-home session. Fell off track with nutrition? Let’s reset with your next meal. Consistency beats perfection every time.
You’re not alone at Ardent. Whether it’s through regular check-ins with a coach, tracking progress on our Bright Spot Board, or sharing wins with our community, we ensure you have the support you need to stay on track.
Every small win matters. At Ardent, we highlight victories, whether it’s hitting a new personal record, showing up consistently, or simply feeling better. These celebrations fuel motivation and keep the journey enjoyable.
The Ardent Way isn’t just about workouts or meal plans. It’s about shifting your mindset, helping you see that your goals aren’t confined to the gym. When you move the needle in one area—be it physical, mental, or emotional health—it has a ripple effect across your life. This philosophy is rooted in both science and action: research-backed methods applied in a way that fits your unique needs.
Our members don’t just lose weight or gain muscle. They gain energy, confidence, and the ability to live their best lives. One member might realize they’re no longer winded carrying groceries upstairs; another might feel stronger managing stress at work. These are the wins that matter most to us.
If you’re tired of starting over every January, it’s time to try something different. At Ardent Fitness, we don’t just help you set goals—we help you achieve them.
References
Allen, L. (2024). New Year’s resolutions statistics and trends. Discover Happy Habits.
Dickson, J. M., Moberly, N. J., Preece, D., Dodd, A., & Huntley, C. D. (2021). Self-regulatory goal motivational processes in sustained New Year resolution pursuit and mental wellbeing. International Journal of Environmental Research and Public Health, 18(6), 3084. https://doi.org/10.3390/ijerph18063084
Ohio State University. (2023). Why most New Year’s resolutions fail. Inside Out Mastery.