In the very basic form, what we do is help people overcome their fear and vulnerability.  We, as a people, are not born to “walk alone” and this is a reason so many of our clients are successful.  They are not alone, they have support from Coaches and other members.  The premise of this post is to expose the difference in what you could be feeling about moving forward, with caring about your health and wellness.  To put this into perspective, I am going to first address one of my vulnerabilities and level the playing field.

Fact:  Content is king when it comes to a fitness facility or any service based industry.

Fact:  I personally feel most vulnerable putting out content: written, video, or otherwise.

These facts are in direct conflict.  They create a rift in my daily “flow.” I sit down and say, “I’m going to write about this,” but then I will stop half way.  I am not stopping due to lack of ideas, I am letting my vulnerability get in the way.  It takes direct action to fight through this vulnerability.  Sometimes it even takes prodding from the people in my life who know this is a factor.  Now that I have exposed something I feel vulnerable doing, I am going to relate it to what you may feel signing up for a “No Sweat Intro”.


I meet with multiple people a week and I am stood up by multiple people each week.  What is the factor which separates the people who “do” and the people who “don’t”?  It is not overcoming fear, but over coming vulnerability.  Most people are stuck in a rut when it comes to health and wellness.  They have tried all the fad diets, quick workouts, did the New Year resolutions, but nothing has worked.  The one thing which could change the entire trajectory of their health is walking through a door where people are there to help and guide you.  People are there who care about you and your success and people who can empathize with your vulnerability.

The case I am making with this post is to not mistake fear with vulnerability.  Every.Single.One of us feels vulnerable with something.  The difference is how you address it.  As I write this I am in my own head, but when I feel really vulnerable about something I read a quote by Theodore Roosevelt, “Man in the Arena.”  I am not going to link it or put it in this post.  If you need it, you will seek it out.  Once you seek it out and decide to face your vulnerability, come in and have a conversation with me.

Coach Austin

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